Expectation

DEFINITION:

A belief, assumption, anticipation, forecast, prediction, or mental model concerning what is likely, possible, probable, expected, or anticipated to occur in the future.

FUNCTION:

Shapes perception, interpretation, planning, behavior, and decision-making by establishing anticipated future outcomes before those outcomes occur.

EXAMPLES:

  • Market expectations
  • Social expectations
  • Economic expectations
  • Personal expectations
  • Political expectations
  • Cultural expectations
  • Strategic expectations

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NOTES:

Expectations may be accurate or inaccurate, conscious or unconscious, individual or collective. Their influence often derives from their ability to shape interpretation and behavior before future events unfold.

CONTROL TEXT OBSERVATION:

People frequently respond not only to reality, but to what they expect reality to become. Expectation functions as a future-orientation mechanism that converts forecasts, narratives, projections, prophecies, and possibilities into anticipatory beliefs. Through expectation, imagined futures begin influencing present behavior, perception, emotion, preparation, and decision-making before the future itself arrives.