Reach

SYSTEM 25 ATTENTION ECONOMY
DOMAIN THE SIGNAL

DEFINITION:

The quantity of unique individuals, accounts, audience members, or entities that receive, encounter, are exposed to, or have the opportunity to perceive a signal, message, communication, or piece of content.

FUNCTION:

Measures the distribution and spread of a signal by quantifying how many unique recipients have been exposed to it.

EXAMPLES:

Social media reach
Advertising reach
Broadcast reach
Campaign reach
Audience reach
Publication reach
Content distribution reach

NOTES:

Reach measures how many unique entities were exposed to a signal. It differs from impressions, which may count multiple exposures to the same individual.

CONTROL TEXT OBSERVATION:

Attention requires access before it can occur. Reach functions as a signal-distribution mechanism that measures how far information travels through an environment. Through reach, signals expand beyond their source, audiences grow, influence scales, and visibility extends across larger portions of a network.